Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.

Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.

In fact, in time you may find it easier to perform SEO for Google than for other search engines.

Remember That Google Is Much Smarter Than The Other Search Engines

Since Google is more intelligent, you have to treat them differently.

If you’re trying to spam them, their intelligence is going to be a problem for you. If you’re playing by the rules and providing valuable content for searchers, then you should have no problem.

What Google wants is valuable content that satisfies their users’ search queries. They want searchers to find what they’re looking for, not clicking the back button quickly, but who stay on the sites they visit.

There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.

Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.

Are You Optimizing For Yahoo! Search And Bing, Too?

With Yahoo! Search and Bing (formerly Live Search and previously MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow.

The order of the keywords makes a difference with them, too.

As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.

Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you’re looking at, Google’s market share is basically 60% to 70% of all U.S. searches!

(And there are hundreds of other much smaller search engines, with such small market shares that they aren’t normally worth worrying about.)

But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.

So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content.

And then there is that duplicate content filter that Google has…you don’t want to run afoul of that.

If you do optimize for the other engines, unless the additional content is very unique, you might be advised to keep Google out of those pages (using your robots.txt file).

Knowing That Google Is More Intelligent, How Do We Optimize Differently For Google?

With Google’s use of LSI (Latent Semantic Indexing), your pages do NOT actually have to contain the keyword phrase(s) you’re optimizing for. But your pages had better contain words strongly related to your chosen keyword phrases.

In fact, it is common to see high ranking pages where the keyword phrase isn’t in any of the HTML tags and where it also isn’t in the page text, either. Common keyword density numbers for top ranking pages in Google range from 30% all the way down to 0% keyword density.

Why is this and how do we benefit performing Google optimization?

Google is smart enough to understand similar words and phrases (now is when we get to use that word Synonym from English class). Thus, the actual keyword phrase doesn’t have to be on the page. But words related to the same theme as your keyword phrases need to be on the page.

But if our keywords don’t actually have to be on the page for Google to understand the page is about our subject (our keyword phrases), how does Google make that determination?

Off-Page SEO Is The Key To Your Google Optimization And To Your Sales Lead Generation

The links from other websites to your Web pages and what these links say about your pages is the KEY to optimizing for Google. Remember, links need to be pointed towards your interior pages, not just to your home page.

And those links need anchor text.

Anchor text is the wording that people click on to go to your Web page, when the actual link doesn’t show your website url (and file name, if going to an interior page).

Anchor text tells Google (and to a lesser degree, other search engines) what your Web page is about.

Even if the actual keyword phrases aren’t used on your page, the theme of the page text should match the anchor text pointed to that page. You want the wording to be compatible and complimentary.

You don’t want to confuse Google as to your pages’ themes. That can cause real problems.

Quantity Versus Quality

When considering links to your Web pages, quantity is important. You will have to research your competition to give you an idea as to the number of links you may need.

Two tools you can look into are SEO Elite and OptiLink. You can Google both.

But MUCH more important is the quality of your links. The better quality your links, the fewer you will need versus your competition.

Part of how you can evaluate quality of potential links to your site is that site’s home page Google Page Rank.

Now, Google Page Rank is on a page-basis, not a site-wide basis. But the home page Page Rank can tell you if Google considers that site to be an “authority site”.

You can install the free Google toolbar if you haven’t already and activate the Page Rank feature. While the information is literally months old, it’s the easiest way to view a page’s Page Rank.

You want some links to your site from websites with a home page Google Page Rank of at least 5.

One thing you do want to watch: Don’t have to high a percentage of your links containing the same anchor text. Aim for no more than 50% of your anchor text to any page being the same exact anchor text.

Wrapping It Up

For effective Google optimization, start by pointing enough quality links to your Web pages. One-way links are much more effective than reciprocal links, where you link back to the site that has linked to you.

Stay away from triangulated or 3-way links schemes. This is where site A links to site B which in turn links to site C. This is a “no-no” which Google can catch and will penalize for.

Use your keywords as anchor text for your links. Hold down the percentage…don’t have 70% of your links to one page using the same exact anchor text!

Even if you don’t have the keyword phrases on your page, you can still have top rankings, as long as your links’ theme matches your Web page content those links are aimed at.

Following this strategy, you can also optimize your pages for more than one keyword phrase. And without creating dozens and dozens of junk pages, just to cover all your keywords.

You’ll be able to increase your online sales and your sales lead generation, more easily.

Editor’s Note: Also published here.

…

Marketing online since 2004, Paul Marshall can help you market on a
budget. He’s a Sales Lead Generation expert and an
Affordable SEO Services specialist offering affordable marketing services (and d-i-y Coaching). Receive your Free Introductory Consultation, just visit Strategic Web Marketing.net today!

Read more articles written by Paul Marshall

If you are in the business, you definitely would be into the sales and purchase of commodities and services to make profits. Whatever is the vertical and volume of business you have, the marketing strategy is indispensable if you want to excel and make profits.

It is only the strategic marketing that would help you to distribute and expose your commodities better in the market. Better would be the exposure higher would be the sales figure. How good your marketing ideas are and the inclusion of various marketing tips is going to decide a winning combination as a successful marketing strategy. With the tough competition and the ever increasing cost of advertising and promoting goods & services internet marketing and internet marketing tools have proved to be a great marketing strategy.

Though internet has provided a great platform with which you could reach out to better audiences to promote and sell your products, still to reap the maximum possible you need to have a robust strategic marketing.

There are so many internet marketing tools to choose from that one needs to have a clear vision as to using one of the tools that are available or going for one particular kind of internet marketing would be suffice. Whatever is the marketing strategy the focus should be to push the revenue curve as high as it could possibly go. With the use of the internet marketing tools you are not only getting a better platform to reach out to people but at the same time the cost effectiveness of this marketing strategy is really great.

There are so many people who want to make money online; these are the people who would help you market your product by taking nominal commissions. For them it would be home business marketing and for you it would be marketing of your product with the least investment, without these people eating up on your office space. The benefits of these internet marketing strategies are amazing, provided these are applied with prudence.

You could have your own creative team to come up with the marketing ideas and innovative internet marketing tools. Alternatively you could use the endless marketing tips that are provided free of charge over the internet. As far the home business marketing is concerned the Multi level Marketing and the network marketing are really catching up for different reasons though.

The Multi level Marketing is getting popular as a home business marketing instrument as people are getting attracted to the fact that not only by selling their products they would get commission, but they would earn on what others (who they would refer) would sell. On the other hand, home business marketing through network marketing is becoming popular because of the property of the chain reaction it has. Link into any network, a single effort could get translate many potential buyers to actual sales, there by adding to your commission.

The most recent and the trendiest internet marketing tools remains the video marketing. The reason why people are more attracted to video marketing than article management or other such tools because they do not have to read anything. This is a more interactive and personal way of marketing the products.

Do you want to learn more about internet marketing to improve your business, visit http://www.EricsTips.com.

One of the quickest ways to market your affiliate product is to use a pay-per-click service such as Google Adwords. You don’t have to worry about search engine optimisation and getting traffic. Nor do you have to worry about your product being out of date by the time you get organically listed.

In short, using a pay-per-click campaign can be a very fast, and efficient method of quickly earning income from your Affiliate Marketing ventures. The same rules still apply when you are Affiliate Marketing. You should have used the product and you should be able to completely stand behind it. Honesty is the best policy. Personalise your website and leave contact details so people can communicate with you.

1. First off, for the benefit of those who don’t know what Google Adwords is – it’s an advertising service. The idea being that you pay for keywords that are typed into the Google search engine. When you run a search on Google for a phrase you will find that there are paid or sponsored ads on the right side of your search results.

Sometimes there are ads on the top. You pay Google a certain amount every time someone clicks on your ad. These ‘click-through-rate’ prices range from 0.1 cent to up to $50 per click depending on how much demand there is for that keyword.

2. Once you have selected a type of product to use check out your competition. See what they are doing. See what ads they are writing, and see how they are promoting their products. Use Keyword Spy to find out what keywords they are using.

For affiliates starting out, find a successful competitor who is only using a couple of keywords to promote their product and pick the same product to promote. These are the best keywords for you to use to promote that product.

3. Once you have selected your profitable keywords, and have your website ready to promote, bid highly on those keywords. That way you will be higher up the food chain. Initially, you may have to pay a very high click through rate.

However, as your performance increases and you get more traffic to your website, your costs will decrease.

4. It is no longer sufficient for affiliates to just offer the bare product and hope for the best. Most affiliates offer bonuses such as similar products, some even offer a discount. However, most vendors will not appreciate affiliate offering discounts on their products as this makes their products seem cheap.

I recommend that you offer something that will fit in with the product that you are promoting such as a guide to make it work more effectively or extra hints and tips. It doesn’t have to be too complicated but it must be effective.

5. Always track your account to see how your campaign is doing. Wordtracker is a great tool for doing this. This way you can see which keywords are profitable and which are costing you money. Just because a keyword was once profitable for you in the past does not necessarily mean that it will still be profitable.

Using these strategies will earn you money from affiliate marketing. A typical campaign for one product with commission in the region of $100 will probably net you about $2,000 in profit over a two week period. It will probably cost you about $600-800 on advertising. These are reasonable targets to meet.

Take these steps and put them into practice and you will be on your way to being a successful Adword Affiliate Marketer.

We are the leading resource for Wealth Building & Internet Marketing Coaching in Ireland. To sign up for our FREE Success Tips, and more FREE stuff go to -http://www.ThinkAndGetRichBootcamp.com

Thanks for reading,

Gary McGeown
http://www.ThinkAndGetRichBootcamp.com

It can be a headache to decide which product you are going to promote. Many affiliates regardless of experience can find this a tough decision to make.

Some often make the mistake of ‘chasing the cash’ and selecting a product that they have little or no knowledge of. Even though Clickbank provides some great tools for choosing the ideal product, not everyone knows how to make the most of these.

This article will assist people in choosing their ideal product to promote on Clickbank using the better methods available. Obviously, you must sign up to Clickbank to get use this knowledge. Registration is quick, painless, and free – so sign up.

1. Honesty is the best policy. If you are promoting a product, you must be able to stand by it. Don’t promote something that you don’t know anything about. A product that reflects your interests and passions is ideal.

2. Clickbank’s product statistics are broken down into five categories. These are: $ per sale; total $ per sale; percentage per sale; percentage refunded; and gravity. While it is important to take into account all five factors.

Do not over-rely on selecting a product using just those five categories. While they are important, they sometimes give a distorted reality.

While these categories tell you the profitability of a certain product, they will not tell you, however, if a product is increasing or weaning in popularity.

3. A far better method for finding out which product is becoming popular, is to use trend analysis.

Simply go to Clickbank’s performance trends, enter the vendor’s ID, and you will be given charts upon which you will see if a product is selling more or less units.

4. To find the vendor’s ID simply enter Clickbank, find a product that you are interested in promoting, and click on the ‘create hoplink’ option. At this point in time, Clickbank will ask you for your Affiliate ID.

Once you have entered it you will be given the domain and hoplink links. The first name is the affiliate ID and the second name is the vendor ID.

5. When you have entered this into the performance trends tool you will be able to see a series of graphs tracking the performance of the product.

Popularity is an obvious factor to take into consideration. However, more important trends are gravity (the amount of affiliates promoting a product), and earnings per sale.

Earnings per sale is probably the most critical factor to take into account. If these are increasing -you are on to a winner. If these are decreasing you should stay well away.

The above should be more than enough to aid you when you are selecting a Clickbank product to promote.

Trend analysis is a must and all you need to know about using trends is contained in this article.

Follow these steps and you will have a killer product on your hands.

For specific, targeted cash generating strategies sign up for our FREE Marketing Tips at – http://www.MarketingTips/Ireland.com

Thanks for reading,

Gary McGeown http://www.MarketingTips.com – Ireland’s leading resource for Internet Marketing & Wealth Building.

In the world of Internet Marketing traffic is the life blood. The more traffic you get exponentially increases your ability to make sales. Achieving this is not always so easy, so here are three methods for getting free traffic to your site.

The first thing you can do is add a signature to your forum posts as well as in your emails. In forums, there is often the ability to add a link to your site through the your signature. Each forum software typically has its own code which will allow you to create a hyper link to your own site. Something to avoid however is creating a crazy wild signature full of colors and large fonts. You will have the forum administrator all over you in no time. The most successul approach is to create a simple signature with a catchy title or a call to action and your link.

Be sure to find the most popular forum sites in your niche. Once you become a member, make up to fifteen posts and then add your signature with a link back to your site. It is important to have your link connect to an offer of a free report in order to bring some value to those who choose to subscribe to your newsletter.

Another great tip for creating free traffic is through social networking sites(called web 2.0)which have become massively popular. Many ask, what is web 2.0. My brief explanation is that it is user driven content rather than content created by businesses. What is important about these sites is they rank well with the search engines. Currently, the three hottest sites are Squidoo, Hub Pages and Twitter.

It is important to ensure you place valuable, content rich pages on each of these sites. Be sure to include keywords which will enhance your search engine results. This does not mean you want to stuff your content with illogically placed words. Search engines will actually penalize you for keyword stuffing. So when you create your content write logically and place the keywords appropriately throghout your information.

The last, but perhaps the most important aspect to your free traffic strategy is the use of video. Whether it’s home made, a Camtasia screen cast or some other type of video, they get views. Video has emerged as the most important medium on the internet and it is vital that you include it in any traffic generation strategy. Certainly it goes without saying the most popular video site online remains to be YouTube, so familiarize yourself with the process of adding videos.

I have tried to outline three basic strategies for generating free traffic to your site. Use signatures for posts and emails, get on to social networking sites and create some amazing YouTube Videos. You will be amazed at the results and the increase in your income.

www.edgelineinfo.com

Article Source: http://bb-articles.com