The Keyword Phrase: Niche Marketing Success!

The Merits Of Key Word Phrases used in niche marketing

The use of keywords has changed over the years and all the experts seem to have their own opinion, and the biggest question, or discussion that always comes up is :  “Are key words and key word phrases really needed?” Here’s’ my take on this issue: Yes! Yes! Yes! Especially in Article Marketing. It is true that Google primarily scan for content and disregards any keywords in the meta tags, but what do you think the  Google scans are looking for? Google has to have some basis to list your articles or websites when someone does a search and the keyword phrase plays a very big part. For example if your were looking for “fishing equipment”, I am going to search on Google using these same two words. I think you get the picture because google is going to list sites that have this keyword phrase or similar words in their website or article content. Maybe the meta tags do not hold any significance but keywords or a keyword phrase do.

I have compiled a simple outline below broken into two parts, to help you generate a powerful list of key words and Key word phrases to use in your article marketing efforts.

#1 – Identifying your niche market is so important, If you do not know precisely what you want to write about you are spinning your wheels. A niche market is a subset of the market on which a specific product is focusing on. Lets take for example we are looking for specific information about article marketing services, the most broad market would be marketing , then your niche would be article marketing . This information could also be under the broad marketing of Internet marketing but your niche would still be article marketing. My keyword list would be generated from the two words “article” and “Marketing” combined together. If you have not identified what your market and what products you are trying to sell within that market, do not waste your time writing articles yet. You need to complete step #1 if you want to be successful.

#2 - Once you have identified what your niche market is you can now focus on creating your keyword phrase list. Enter the following link in your browser to go to Google’s Awords webpage and sign up for a free account if you can’t access the keyword tools directly.. .

Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal

These free tools are very easy to use, lets use “marketing” for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: You will notice that the results are way too broad if I were selling information related to crappie fishing. Now , type in the word “crappie fishing” You can see the results are much more refined. Fishing and crappie fishing are only examples, But I think you can see the power of this free tool to develop a list for any niche market. What you want to do now is download the resulting list to you PC, I always Microsoft excel to help build my lists but any software that you can store your results would work well. You will need to pay attention to the two columns “Advertiser Competition” and “Approx Search Volume:” to prioritize and weed out keyword phrases that are too competitive or have a low search volume.

Pay very close attention to the green bar in the advertiser competition. If that green bar is over have half way across the box, delete this key word phrase from you list. I personally have had the best luck concentrating on key word phrases that the green in the rectangle box is less than ½ and the search volume listed is over 1000.

Now you are ready to start writing your articles. I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases. Concentrate on writing articles that are from 300 to 600 words. It has been my experience that that the search engines seem to like content of this size and people tend to read your entire article without getting bored. And just click on to somewhere else. After you have written down your ideas its time to refine your article by inserting at least two different keyword phrases that refer directly to your articles content. Pay close attention to how many times your phrases are repeated, it is important that you space approximately 100 word counts between them. You don’t want to get penalized by the search engines for what is called keyword stuffing. Also , for example the keyword phrase article marketing automation or any variation that had the first two words the same then I could only be used them every 100 words. If your article was say 600 words in length, then you could use phrases that had the exact words “article marketing “ six times. You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.

Well folks this concludes my article. May your article marketing efforts prosper , just remember that keywords, and phrases are extremely important when identifying your particular niche market.

Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Using Keyword Phrases and Niche Marketing Details Here: http://www.article-miracle.com

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Tagged with: article marketing • key word phrase • key word stuffing • keyword phrase • niche market • niche marketing

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